| Sterling Frazer Associates |
| About SFA |
| Sterling Frazer Associates T: 905-704-9806 |
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| Bridging Business & Customers |
We are a specialty marketing company that focuses
on niche markets.
Established in 1995, our core team offers more than
two decades of experience working with people with
disabilities, seniors, members of the LGBT
communities, and other minority or specialty groups
that make Canada a global representation of cultures
and lifestyles.
Strategically located between Toronto, Ontario and
Buffalo, New York, Sterling Frazer Associates is
situated in one of the largest and most diverse
consumer populations on which to build its research.
on niche markets.
Established in 1995, our core team offers more than
two decades of experience working with people with
disabilities, seniors, members of the LGBT
communities, and other minority or specialty groups
that make Canada a global representation of cultures
and lifestyles.
Strategically located between Toronto, Ontario and
Buffalo, New York, Sterling Frazer Associates is
situated in one of the largest and most diverse
consumer populations on which to build its research.
We work with people such as you who are entrepreneurs,
managers of small or large corporations, government
personnel, and/or community agency representatives.
We provide you with information that you can use --
information that makes a difference to your bottom line!
Our staff listen to your specific needs and objectives.
Then, we work hard to develop a program that meets
those needs. Together we define a project that is
custom-tailored to answer your questions and will provide
you the basis from which to make informed business
decisions.
managers of small or large corporations, government
personnel, and/or community agency representatives.
We provide you with information that you can use --
information that makes a difference to your bottom line!
Our staff listen to your specific needs and objectives.
Then, we work hard to develop a program that meets
those needs. Together we define a project that is
custom-tailored to answer your questions and will provide
you the basis from which to make informed business
decisions.
| Sterling Frazer Associates provides a complete line of marketing services and specializes in niche markets. |
| Sterling Frazer Associates began operation in 1995. Its purpose is to assist businesses better understand the markets they serve. The philosophy behind Sterling Frazer Associates is to involve the consumer's feedback in the design, development, production, and marketing of products. SFA's founder, Brian D. Kon, has personal ties to the disability community and was influenced at an early age as he watched family members and friends with disabilities try to navigate a world that was mostly inaccessible to them and try to use products that didn't seem to have the end-user in mind. During his career, Mr. Kon has managed businesses in Canada and the United States; including the Canadian Aging & Rehabilitation Product Development Corporation (ARCOR) and AZtech Inc. (funded with a grant from the National Institute on Disability and Rehabilitation Research, US Department of Education in partnership with the State University of New York as one of 16 Rehabilitation Engineering Research Centres). Both ARCOR and AZtech were ground-breaking research facilities that used consumer feedback to influence industries around the globe about the needs of people with disabilities and the elderly. Consumer focus groups led by Mr. Kon have been used by governments and corporations throughout Canada, the United States, Europe and Asia. Mr. Kon has organized and participated in numerous international symposia with topics relating to aging, disabilities, assistive technology and special environments. He is one of the original authors of the Customer Service Standard that is now part of the Accessibility for Ontarians with Disabilities Act (AODA), and he currently sits on the Niagara Falls Mayor’s Advisory Council on Disabilities and the Accessibility Advisory Committee for the Region of Niagara. Sterling Frazer Associates continues to put the opinion of the consumer to the forefront of its research and services. Intricate knowledge of specialty markets and involving the consumer has become the hallmark of SFA’s success and they now offers services representing the needs of many different niche markets. |
| Sterling Frazer Associates 2011 |