Marketing your Business to People With Disabilities
Throughout Canada and the United States there are laws that
govern how businesses must comply with making appropriate
accommodations for people with disabilities -- regardless of
whether they are customers or staff. Sterling Frazer Associates
provides training on how to meet these regulations and how to
market your business to a wider range of potential consumers.
A+ Customer Service
Sterling Frazer Associates delivers seminars tailored to meet
the needs of your business and/or those of your industry.
Sessions are provided in-house or off-site at your request.
In Ontario, this course will satisfy the requirements for businesses under the Accessibility for
Ontarians with Disabilities Act.
Accessibility Audits - Universal Design
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ADA - Americans with Disabilities Act:
We will work with you to ensure that you are meeting the
requirements of ADA. Our auditors will evaluate company policies
and practices to review how you score in serving the needs of
people with disabilities.
Accessible Design for the Built Environment
Let Sterling Frazer Associates review the physical layout of your
place of business to ensure that it meets the recommendations for
accessibility based on local and national standards as well as
principles for universal design.
Accessibility Services
Bridging Business and Consumers
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A+ Customer
Service
Newsletter
(requires Adobe
Reader)
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The basic outline of each seminar will answer questions about people with disabilities, such as:
What is a disability? How do I know who has one?
How should I act to ensure I provide the highest level of customer care?
What differences should I be aware of? Aren’t all people with disabilities the same?
How big is this market? And, how can I reach it?
Breaking down barriers, both physical and attitudinal, through proper marketing techniques
and customer support will go a long way to ensure you capture a portion of a market that has
an estimated annual spending value of $25 billion in Canada.
