Sterling Frazer Associates is a trusted name in
the industry.  We pride ourselves on our
business ethics and work philosophies that
keep customers returning and referring us to
their associates.
woman on telephone looking at computer screen
Are you aware that people with
disabilities are a multi-billion dollar
market in North America?
Did you know that senior citizens are
worth a market in the trillions of dollars?
Brian Kon
Brian D Kon
AZtech
ARCOR
March of Dimes
two women looking at computer screen
How much of these markets are you capturing?
How much more business would you capture if you
and your staff knew how to give them what they
want?
Does your place of business provide these markets
access to your products and/or services?
Can you afford to ignore these markets?
Contact Brad Johnston for more information about how you can increase your business, email
johnston@sterlingfrazer.com
Market Facts
Sterling Frazer Associates logo
Bridging Business and Consumers
In Canada, the average life expectancy at birth is 78.3  years.  Of that, 68.6 years will be "disability free".
For men, the average life expectancy is 75.4 years with 66.9 years disability free.  Women have a life
expectancy of 81.2 years, and 70.2 years expected to be disability free.
One million persons aged
15 and over report
having a hearing-related
disability
Mobility problems are the type of disability most often
reported by adults aged 15 and over. In 2001, nearly
2.5 million or 10.5% of Canadians had difficulty walking,
climbing stairs, carrying an object for a short distance,
standing in line for 20 minutes or moving about from
one room to another.
In the United States, there were
77 million Americans born
between 1946 and 1964 -- a
market worth noting!
The needs of the senior
population have changed; as a
group they are more mobile, more
active and demand more from
mobility products than ever
before, and those expectations
may carry over into future
generations as their children and
grandchildren witness the impact
a mobility product such as a
scooter can have on quality of life.
-- Homecare Magazine -- April
2004
Accessibility is not simply putting  in a ramp at the front entrance of your building and adding an
automated door.  Accessibility means making the entire experience open and available to
everyone.  Accessibility issues are just as important to the elderly, the young, people with
temporary disabilities, foreign travellers as well as those with life-long disabilities.

Accessibility is making sure your staff is aware of the needs of people with disabilities.  This starts
with how they are greeted when they enter your establishment.  It includes whether assistance is
offered to perform specific actions, such as carrying a person's bag, or offering to reach items
that are stored either too high or too low.

Accessibility is ensuring that a person is heard or can hear a conversation -- as in the case of a
person who is deaf, or someone trying to carry on a conversation in a crowded room. Accessibility
is the ability for a person to read signage regardless of whether they are
dyslexic, blind, have low vision, or do not speak or read English -- such as a young child, or a
foreign visitor.