| Sterling Frazer Associates |
| Marketing Services |
| Sterling Frazer Associates T: 905-704-9806 |
 | |  | |  | |  | |  | |  |
| Bridging Business & Customers |
Sterling Frazer Associates provides a complete
line of marketing services.
So what makes SFA different than other marketing
companies? Its our connection with the consumer.
Whether you are interested in better understanding
your current customers or expanding to include new
ones, we can provide you with first-hand knowledge
with consumer feedback about your products,
services, packaging, marketing materials, warranty
coverage, and your facilities.
line of marketing services.
So what makes SFA different than other marketing
companies? Its our connection with the consumer.
Whether you are interested in better understanding
your current customers or expanding to include new
ones, we can provide you with first-hand knowledge
with consumer feedback about your products,
services, packaging, marketing materials, warranty
coverage, and your facilities.
Focus groups, surveys, interviews, mystery shoppers; are some of
the tools we use to gather information about your business. Staying
current with your customer also ensures that we have knowledge
about the latest industry trends that affect your business -- today,
or as you consider expansion.
Sterling Frazer Associates is closely connected with many micro
populations. We are currently situated among one of the most
diversely populated areas in Canada and the United States so that
these populations are close at hand; reducing cost and time to
answer your questions.
the tools we use to gather information about your business. Staying
current with your customer also ensures that we have knowledge
about the latest industry trends that affect your business -- today,
or as you consider expansion.
Sterling Frazer Associates is closely connected with many micro
populations. We are currently situated among one of the most
diversely populated areas in Canada and the United States so that
these populations are close at hand; reducing cost and time to
answer your questions.
| Sterling Frazer Associates 2011 |
Too often products are designed to include features that increase the cost of production, yet these features provide
no benefit to those who will use it. Or, there are times when features are omitted that have a significant impact on
whether customers choose your product over the competition. By involving potential customers in evaluating a product
before it gets to market will ensure you provide a product that meets their needs – putting your product (and your
company) ahead of the competition.
no benefit to those who will use it. Or, there are times when features are omitted that have a significant impact on
whether customers choose your product over the competition. By involving potential customers in evaluating a product
before it gets to market will ensure you provide a product that meets their needs – putting your product (and your
company) ahead of the competition.
Key Benefits to Market Research:
Decrease time to bring a product to market.
Decrease the cost of developing a product.
Increase chance of success in the marketplace.
Build a stronger customer following by proving your products and services have their best interests in mind.