Too often products are designed to include features that increase the cost of production, yet
these features provide no benefit to those who will use it. Or, there are times when features are
omitted that have a significant impact on whether customers choose your product over the
competition. By involving potential customers in evaluating a product before it gets to market will
ensure you provide a product that meets their needs – putting your product (and your company)
ahead of the competition.
Key Benefits to Market Research
Decrease time to bring a product to market.
Decrease the cost of developing a product.
Increase chance of success in the marketplace.
Build a stronger customer following by proving
your products and services have their best
interests in mind.
Our research reports includes:
Market size,
Historical and forecasted demand,
Brian Kon
Brian D Kon
AZtech
ARCOR
March of Dimes
Industry trends and growth rates,
Competitive climate,
Market segmentation and/or expansion,
Competitive product demand,
Distribution channels, and
Competitive profiling.
Market Analysis
Sterling Frazer Associates brings you insightful information about the industry, its players,
competitors and customers. We also provide information about channels of distribution,
marketing techniques and industry contacts.
Increased knowledge about the industry will open new doors of opportunity.
Focus Groups
Sterling Frazer Associates is a full-service
market research company that provides
all the details for running successful
focus groups. We work with you to identify
the ideal population to perform the
research, we contact and recruit the
participants, develop the questions that will
guide the group's discussion, provide an
appropriate venue for the interviews,
facilitate the group, record the sessions,
write the report and perform any follow-up
that may be required.
Mystery Shoppers
You want your customers to be served by a friendly, attentive staff, in a clean environment. You
want your staff to be knowledgeable about your products, and be able to suggestive sell
appropriate add-ons. At Sterling Frazer Associates we ensure all of these procedures are done.
Accessibility Services
A-Plus Seminar Series are designed to help businesses and communities learn how to improve
customer service to minority groups through sensitivity awareness training. Our accessibility
audits provide businesses with information about how to better serve people with disabilities by
creating environments that are open, welcoming and accessible.
Our consultants will advise you on how to improve your marketing plan by helping you choose the
correct words and images in advertisements, packaging and corporate profiles that will excite the
customer to select your product over the competition. This is particularly important when dealing
with niche markets. A careless word or phrase can turn off your market very quickly. Why risk it?
To learn more about the Accessibility Services, click here.
Services
Bridging Business and Consumers
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