Services we provide
Sterling Frazer Associates brings you insightful information about the industry,
its players, competitors and, most importantly, its customers. We also provide
information about channels of distribution, marketing techniques and industry
contacts. Increased knowledge about the industry will open new doors of
opportunity for you and your company.
Sterling Frazer Associates brings you insightful information about the industry,
its players, competitors and, most importantly, its customers. We also provide
information about channels of distribution, marketing techniques and industry
contacts. Increased knowledge about the industry will open new doors of
opportunity for you and your company.
Market Research
Our staff have more than twenty years of experience performing market
research using primary and secondary formats. SFA reports provide
practical information that can be applied to your business. In addition to
traditional research, we offer focus groups and mystery shopping services
to enhance our knowledge of your business and your industry.
Ensure proper language and images are used in your collateral material.
Train your staff on how to interact with people from different backgrounds
and cultures. Create an environment that is open and welcoming to staff
and customers.
Overcome the "Alice in Wonderland phenomenon" where perception is
reality. What do your customers think about the services you offer or the
people that represent your business? What do you look like through the
eyes of your customer?
Too often products are designed to include features that increase the cost
of production, yet these features provide no benefit to those who will use it.
Or, there are times when features are omitted that have a significant impact
on whether customers choose your product over the competition. By
involving potential customers in evaluating a product before it gets to
market will ensure you provide a product that meets their needs -- putting
your product (and your company) ahead of the competition.
Focus groups, surveys, in-home testing are practical ways of finding out
what your customers think about your product, service or marketing
materials.
Our designers and writers will help you develop marketing materials that
meet the expectations of your customers. Proper terminology and pictorial
representation are key to successful marketing campaigns. Combine our
market research and product testing services to "test drive" your product
before you go to print.
Accessibility Audits & Customer Service Training
Ontario has passed the Accessibility for Ontarians with Disabilities Act. It is
now law for businesses in the province of Ontario to provide training to staff
and management in proper provision of customer service to people with
disabilities. Sterling Frazer Associates will provide you and your staff with a
half day seminar in customer service that will exceed the AODA
requirements.
The ability of your customers to access your services is of equal
importance. Sterling Frazer Associates will perform accessibility audits of
your facilities using both the Canadian Standards for the Built Environment
and the Facility Accessibility Design Standards (FADS). Our audit report will
highlight where you have met these nationally accepted standards and
identify areas that may require modification in order to be fully accessible to
people with all types of disabilities.
Our staff have more than twenty years of experience performing market
research using primary and secondary formats. SFA reports provide
practical information that can be applied to your business. In addition to
traditional research, we offer focus groups and mystery shopping services
to enhance our knowledge of your business and your industry.
Ensure proper language and images are used in your collateral material.
Train your staff on how to interact with people from different backgrounds
and cultures. Create an environment that is open and welcoming to staff
and customers.
Overcome the "Alice in Wonderland phenomenon" where perception is
reality. What do your customers think about the services you offer or the
people that represent your business? What do you look like through the
eyes of your customer?
Too often products are designed to include features that increase the cost
of production, yet these features provide no benefit to those who will use it.
Or, there are times when features are omitted that have a significant impact
on whether customers choose your product over the competition. By
involving potential customers in evaluating a product before it gets to
market will ensure you provide a product that meets their needs -- putting
your product (and your company) ahead of the competition.
Focus groups, surveys, in-home testing are practical ways of finding out
what your customers think about your product, service or marketing
materials.
Our designers and writers will help you develop marketing materials that
meet the expectations of your customers. Proper terminology and pictorial
representation are key to successful marketing campaigns. Combine our
market research and product testing services to "test drive" your product
before you go to print.
Accessibility Audits & Customer Service Training
Ontario has passed the Accessibility for Ontarians with Disabilities Act. It is
now law for businesses in the province of Ontario to provide training to staff
and management in proper provision of customer service to people with
disabilities. Sterling Frazer Associates will provide you and your staff with a
half day seminar in customer service that will exceed the AODA
requirements.
The ability of your customers to access your services is of equal
importance. Sterling Frazer Associates will perform accessibility audits of
your facilities using both the Canadian Standards for the Built Environment
and the Facility Accessibility Design Standards (FADS). Our audit report will
highlight where you have met these nationally accepted standards and
identify areas that may require modification in order to be fully accessible to
people with all types of disabilities.
Services
| Bridging Business and Consumer |
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gay, lesbian, transgendered, queer, disability, disabilities, LGBTQ, GLBTQ, LGBTTIQ, homosexual, seniors, elderly, fifty, old age, minority, market, marketing,
focus group, market research
focus group, market research
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